Job Description

At Crossbeats, we dare to dream, disrupt, and deliver in a better way. Keeping up with the trends and evolving needs of millennials, Crossbeats is on a mission to create products integrated with the latest technology. We are committed to building great products by investing in innovation and long-term value creation.

Role Overview

We are currently looking for a Brand Marketing Manager.

As the Brand Manager, you will own the marketing function across brand, retail, digital, and growth. This is a rare opportunity to take full ownership of a high-potential brand and scale it nationally from an early stage.

We are looking for a versatile, hands-on brand builder who can own projects, think strategically, and execute quickly. You will work closely with the founder, advisors, operating partners, and a lean but high-performing marketing team.

If you have:

• The curiosity of a consumer psychologist
  
• The hustle of a startup operator
  
• The creativity of a TikTok-native marketer

…this role is for you.

Key Responsibilities

1. Brand Strategy & Execution

• Develop and own a 360° brand strategy defining long-term equity, positioning, and direction
  
• Translate consumer insights and category trends into campaign ideas and innovation opportunities
  
• Create brand decks, messaging frameworks, communication strategies, and storytelling assets
  

2. Data & Consumer Insights

• Analyze market research, marketing, and consumer data to identify growth opportunities
  
• Build deep understanding of shopper motivations, unmet needs, and competitive dynamics
  
• Lead business and consumer analysis to develop strong competitive strategies
  

3. P&L Ownership

• Allocate budgets across channels to maximize efficiency and ROI
  
• Forecast marketing investments and ensure cost-effective execution
  

4. Cross-Functional Collaboration

• Act as the go-to person for all brand and marketing decisions
  
• Collaborate with Sales and Operations teams to align strategies
  
• Manage agencies, freelancers, and marketing talent development
  
  
  

Who You Are

• 5–7 years of experience in brand, marketing, or growth (FMCG/snacks/beverages preferred)
  
• A balance of strategic thinking and hands-on execution
  
• Strong understanding of consumer analytics and shopper marketing
  
• Proven ability to drive trial, engagement, and growth through data and storytelling
  
• Thrive in a fast-paced startup environment: scrappy, collaborative, and customer-obsessed

About the Role

At Crossbeats, we're building India’s leading projector brand for classrooms. As an Education Sales Manager, you will be the face of our brand for schools and coaching institutes, driving adoption and building long-term relationships.

What You’ll Do

1. School Acquisition

• Identify and target schools each quarter (focus on private schools with 20+ classrooms)
  
• Secure meetings with key decision-makers: principals, vice-principals, and IT coordinators (prefer warm introductions over cold outreach)
  
• Conduct on-site product demos (carry portable projector and demonstrate in real classroom settings)
  
• Understand school requirements, budgets, and decision timelines using a consultative approach
  
• Create customized proposals based on needs
  
• Drive deal closure
  

2. Relationship Management

• Conduct post-installation check-ins to ensure smooth usage and satisfaction
  
• Lead quarterly business reviews with key stakeholders
  
• Identify opportunities for upselling and cross-selling
  
• Generate referrals by engaging satisfied customers (request introductions to 2–3 peer principals)
  

3. Coaching Institutes

• Target large coaching chains (10+ centers)
  
• Manage shorter sales cycles (1–2 months vs. 3–6 months for schools)
  
• Close volume deals (30–50 projectors per chain)
  
• Deliver ROI-driven pitches (positioning projectors as tools for premium branding and increased enrollments)
  

4. Government & Tender Participation

• Track and identify upcoming state education tenders
  
• Build relationships with education department officials
  
• Prepare and submit tender responses in collaboration with the operations team (pricing, compliance, documentation)
  
  

What You Bring (Must-Haves)

Experience & Relationships

• 4–7 years of experience in education sector sales (schools, coaching institutes, or ed-tech)
  
• Existing relationships with 30+ decision-makers (principals, owners, procurement heads)
  
• Proven track record of closing high-value deals (beyond small transactional sales)
  
• Comfortable managing 3–6 month sales cycles
  
  

Skills & Approach

• Strong consultative selling skills
  
• Hands-on ability to set up and demo projectors, and handle technical queries
  
• Experience in proposal creation (quotes, bundles, ROI calculations)
  
• High discipline in CRM usage (tracking interactions, follow-ups, pipeline management)
  
• Effective negotiation skills (maintain pricing while creating win-win outcomes)

Company Overview

Crossbeats is one of India’s fastest-growing consumer technology brands, driven by the belief that people are the key to success. We foster a culture where achieving extraordinary results and enjoying a stimulating work environment go hand in hand. Join us to make an impact while working in a fun, collaborative atmosphere.

Role Overview

We are looking for an experienced and result-driven Customer Support Executive to strengthen our customer service team. This role involves customer interaction, issue resolution, and sales conversion—ensuring both customer satisfaction and business growth.

Key Responsibilities

1. Voice Support & Issue Resolution

• Handle inbound customer calls professionally, providing accurate information and assistance
  
• Troubleshoot product/service issues and deliver effective solutions
  
• Ensure a high level of customer satisfaction through timely resolution
  

2. Sales Conversion & Upselling

• Convert inbound queries into sales opportunities through persuasive communication
  
• Identify upselling and cross-selling opportunities during interactions
  
• Build customer trust to close deals and encourage repeat purchases
  

3. Customer Relationship Management

• Build and maintain long-term customer relationships
  
• Conduct regular follow-ups with prospects and existing customers
  
• Support customer retention and loyalty initiatives
  

4. Communication (Voice & Email)

• Communicate clearly in English and Hindi (mandatory)
  
• Draft persuasive and customer-focused sales emails
  
• Additional proficiency in a Southern Indian language (Tamil, Telugu, Kannada, Malayalam) is a plus
  

5. Documentation & Compliance

• Maintain accurate CRM records of inquiries, complaints, and resolutions
  
• Follow company policies, processes, and quality standards
  
• Share feedback to improve service quality and customer experience
  
  

Requirements

• Experience: Minimum 1 year in a customer service voice process role
  
• Languages: English & Hindi (mandatory); Southern language is an advantage
  
• Skills: Strong communication, active listening, and problem-solving abilities
  
• Technical Skills: Familiarity with CRM tools and ability to handle multiple systems
  
• Customer Focus: Professional, empathetic, and resilient in handling customer concerns

About the Role

We are looking for a dynamic Flipkart Ads Specialist to strengthen our marketplace presence and drive performance marketing initiatives. This role involves managing end-to-end Flipkart seller operations, optimizing product visibility, and executing high-impact ad campaigns to maximize sales growth.

Key Responsibilities

Marketplace Management

• Manage product listings, cataloging, pricing, and inventory on Flipkart
  
• Ensure accurate and optimized product information across all listings
  
• Maintain overall account health and compliance with marketplace policies
  

Campaigns & Promotions

• Plan and execute sales campaigns, deals, and promotional activities
  
• Drive visibility and conversions through strategic campaign planning
  
• Collaborate with internal teams for timely execution of campaigns
  

Flipkart Ads & Performance Marketing

• Manage and optimize Flipkart Ads to improve ROI and product visibility
  
• Monitor campaign performance and continuously optimize for better results
  
• Analyze key metrics to drive data-backed decisions
  

Performance Monitoring & Analysis

• Track product performance, competitor activities, and market trends
  
• Identify growth opportunities and areas for improvement
  
• Generate insights to enhance sales and visibility
  

Content & Brand Enhancement

• Coordinate with creative teams for images, banners, and content
  
• Enhance brand presence through Flipkart Brand Store and A+ content
  
• Ensure consistency in brand messaging across listings
  

Customer Engagement

• Handle customer queries, ratings, and reviews effectively
  
• Maintain positive customer engagement and brand reputation
  
  

What We’re Looking For

• Hands-on experience in Flipkart seller account management
  
• Strong understanding of marketplace algorithms, SEO, and performance marketing
  
• Analytical mindset with strong problem-solving skills
  
• Ability to manage multiple SKUs and campaigns simultaneously
  
• Excellent communication and cross-team coordination skills
  
• Proactive, detail-oriented, and results-driven approach
  

Qualifications

• Experience: 2–5 years in e-commerce marketplace operations
  
• Expertise: Proven experience with Flipkart Ads and Seller Hub
  
• Tools: Proficiency in Excel and marketplace tools
  
• Knowledge: Exposure to A+ content, brand registry, and campaign planning
  
• Preferred: Experience in product-based companies

About the Role:
Crossbeats is looking for an experienced, highly motivated,
hands-on E-mail Marketing Manager to join our E-Commerce team. You will
be responsible for the day-to-day execution of digital marketing campaigns (emails/SMS and performance marketing). You will create, implement, analyze, and report on new strategies (segments, workflows, A/B test) to improve business KPIs.

This position will report to the Director of E-Commerce and work closely with
cross-functional teams including brand marketing, creative, and development teams to ensure best-in-class digital marketing campaigns. This role is based in our Bangalore office.

Responsibilities:

1. Oversee and manage B2C email marketing campaigns from start-to-finish, including strategy, content calendar, content development, deployment and reporting.
2. Develop and execute digital marketing campaigns across multiple marketing channels, including email/SMS, search, shopping, and display.
3. Preview and test all email/SMS and paid social campaigns.
4. Responsible for campaign testing, planning and execution.
5. Analyze and deliver email creative performance reporting.
6. Oversee email testing process including intake, prioritization, scheduling, and reporting.
7. Stay abreast of and follow industry news and email marketing best practice regarding testing, automation, personalization, and deliverability.
8. Implement emails, sms, push notifications and popups on tools such as: Klaviyo, Omnisend, Recart. Privy, Justuno and others based on the requirements
   
   

Requirements:

• Minimum of 2+ years of experience in email marketing management using Klaviyo.
• At least 2+ years of experience with graphic design or content creation platforms such as Canva.
• Demonstrated ability to recognize and apply aesthetic and creative direction, ensuring email designs are on brand.
• Strong proficiency in writing compelling email copy.
• Must be Klaviyo Certified.
  
  

Must Haves:

• Excellent written and spoken English
• Eager to thrive in a fast-paced startup environment
• Proactive, problem-solving mindset
• Strong communication skills
• Quick and adaptable learner
• Resilient, with a "can-do" attitude
• Strict adherence to company policies and etiquette
• Ability to handle pressure and meet tight deadlines
• Receptive to feedback and changes
• Strong time management and planning skills to meet targets
• Self-motivated, able to organize and prioritize work with minimal supervision
• Goal-oriented, consistently meeting or exceeding objectives
• Creative thinker, eager to brainstorm new customer growth strategies
  
  

Good to Have:

1. Experience of at least five years in marketing or sales roles
2. Working experience in the e-commerce and email marketing domain
3. Knowledge of tools such as Slack, Clickup, Zoom, Loom, Klaviyo, Shopify, Privy, Justuno, Postscript and Recart
4. Experience with international markets such as the US, Canada, the UK, Australia and Rest of Europe

Summary of Position
The Digital Designer is responsible for creating digital design deliverables for the Crossbeats portfolio, engaging customers across digital channels, and driving conversions that exceed business goals.

This role is ideal for someone who understands both premium brand building and high-converting performance marketing design. The ideal candidate should be equally comfortable developing campaign visual systems and creating high-performing Amazon A+ pages.

Responsibilities

• Design consumer facing assets for PDP (product detail pages), website features and other digital placements that drive intended KPIs (engagement, CTR, conversion) while facilitating a clear UX with a mobile first mentality
• Design high-converting Shopify product pages
• Create Amazon A+ pages and marketplace creatives
• Build landing pages optimized for both aesthetics and conversion
• Design comparison charts, feature storytelling sections, and lifestyle modules
• Create visual funnels for acquisition campaigns
• Design & build animations and renders that engage customers and keep our brands forward facing in the digital landscape (social media, digital advertising, website
  experiences)
• Create conceptual designs to include but not limited to multi media marketing collateral, advertising campaigns, email, and social media graphics for use in domestic and international markets
• Comfortable developing creative testing methodologies, collaborating with digital marketing focused teams
• Maintain a fun, collaborative team environment

Qualifications:

• 2 or 4-year college degree and 5+ years digital design experience. Design experience with CPG companies (Consumer Packaged Goods) a plus
• Must have an online portfolio with a demonstrated graphic skillset
• Worked with design assets that drive strong KPIs for business results
• Must possess effective communication skills, think in a creative customer-driven approach, and thrive in a collaborative environment. Strong problem-solving, decision making, and organizational skills are necessary.
• Proficient on utilizing Adobe Creative Cloud and Microsoft Office software including
  Adobe After Effects, Adobe XD, InDesign, Illustrator, Photoshop, Word, Power Point, Excel. Proficiency in Figma a major plus
• Ability to take and provide direction in a fast-paced environment
• Exceptional layout, design, and typographic skills
• The ability to thrive off a challenge and enjoy designing solutions
• Multilingual design work a plus
• Understanding of CSS & HTML5 a plus