Job Description

At Crossbeats, we dare to dream, disrupt, and deliver in a better way. Keeping up with the trends and evolving needs of millennials, Crossbeats is on a mission to create products integrated with the latest technology. We are committed to building great products by investing in innovation and long-term value creation.

Role Overview

We are currently looking for a Brand Marketing Manager.

As the Brand Manager, you will own the marketing function across brand, retail, digital, and growth. This is a rare opportunity to take full ownership of a high-potential brand and scale it nationally from an early stage.

We are looking for a versatile, hands-on brand builder who can own projects, think strategically, and execute quickly. You will work closely with the founder, advisors, operating partners, and a lean but high-performing marketing team.

If you have:

• The curiosity of a consumer psychologist
  
• The hustle of a startup operator
  
• The creativity of a TikTok-native marketer

…this role is for you.

Key Responsibilities

1. Brand Strategy & Execution

• Develop and own a 360° brand strategy defining long-term equity, positioning, and direction
  
• Translate consumer insights and category trends into campaign ideas and innovation opportunities
  
• Create brand decks, messaging frameworks, communication strategies, and storytelling assets
  

2. Data & Consumer Insights

• Analyze market research, marketing, and consumer data to identify growth opportunities
  
• Build deep understanding of shopper motivations, unmet needs, and competitive dynamics
  
• Lead business and consumer analysis to develop strong competitive strategies
  

3. P&L Ownership

• Allocate budgets across channels to maximize efficiency and ROI
  
• Forecast marketing investments and ensure cost-effective execution
  

4. Cross-Functional Collaboration

• Act as the go-to person for all brand and marketing decisions
  
• Collaborate with Sales and Operations teams to align strategies
  
• Manage agencies, freelancers, and marketing talent development
  
  
  

Who You Are

• 5–7 years of experience in brand, marketing, or growth (FMCG/snacks/beverages preferred)
  
• A balance of strategic thinking and hands-on execution
  
• Strong understanding of consumer analytics and shopper marketing
  
• Proven ability to drive trial, engagement, and growth through data and storytelling
  
• Thrive in a fast-paced startup environment: scrappy, collaborative, and customer-obsessed

Experience: 2-5 years in accounting, preferably in e commerce/D2C/consumer electronics

About Us
We are a fast-growing D2C (Direct-to-Consumer) brand in the consumer electronics space, operating in India. We are looking for an experienced Accountant proficient in Tally and well-versed in e-commerce accounting, GST, and TDS compliance. The ideal candidate will manage day-to-day bookkeeping, financial reporting, and ensure compliance with Indian tax regulations

Key Responsibilities:

• Daily Bookkeeping & Accounting:
  Maintain accurate records of all financial transactions in Tally.
• Record daily sales, expenses, and bank reconciliations.
• Manage accounts payable/receivable and vendor payments.
  
  

GST & TDS Compliance:

• Ensure timely and accurate GST filings (GSTR-1, GSTR-3B, GSTR-9).
  Handle TDS deductions, filings (Form 26Q), and issuance of certificates.
• Reconcile input tax credits and resolve discrepancies.
• E-commerce Financial Management: Track and reconcile sales from Amazon, Flipkart, Shopify, and other marketplaces.
• Handle refunds, discounts, and marketplace commission entries.
• Monitor working capital and cash flow.
• Financial Reporting & Audit Support: Prepare monthly P&L, balance sheets, and cash flow statements.
  Assist in internal/external audits and tax assessments.
• Process Improvement: Implement best practices for accounting automation and efficiency.
• Work closely with the finance team to optimize costs.

Requirements:

• Education: B.Com/M.Com or equivalent; CA Inter/CMA preferred.
• Experience: 2+ years in accounting with Tally (Prime or ERP).
• Industry Preference: E-commerce, D2C, or consumer electronics.
• Technical Skills:
  Proficient in Tally, Excel (Pivot, VLOOKUP), and Google Sheets.
  Knowledge of GST, TDS, and e-commerce accounting.
• Soft Skills: Detail-oriented, organized, and able to meet deadlines.
  
  

Good to Have:

• Experience with Tally ERP , Tally Prime or other accounting tools.
• Knowledge of inventory accounting in e-commerce.
• Candidates with immediate joining will be preferred.

As the Junior 3D Motion Designer & Video Shooter
You will be part of our creative team, bringing ideas to life through engaging motion graphics, product videos, and high-quality visual content. This role blends creativity with technical expertise, supporting both marketing and design initiatives.

What You Will Do

• Plan and execute in-house product photo and video shoots.
• Edit promotional videos, reels, and advertisements for platforms like Instagram, Facebook, and YouTube.
• Create engaging motion graphics and typography animations.
• Develop e-commerce product videos that highlight product features.
• Generate AI-assisted creative assets when required.
• Collaborate closely with the design and marketing teams to deliver impactful content.
• Organize and manage media files and project assets.
• Ensure timely delivery of high-quality content within project deadlines.

What We Are Looking For

• A creative storyteller with strong visual sense and attention to detail.
• Someone who thrives in a fast-paced environment and can manage multiple projects.
• A team player who collaborates effectively with cross-functional teams.
• Passion for exploring new tools, trends, and techniques in motion design and video production.

Responsibilities:

• Shoot high-quality product photos and videos using a DSLR camera.
• Edit and enhance video content with color correction and audio editing.
• Create visually compelling motion graphics and animations.
• Support branding initiatives through consistent visual storytelling.
• Experiment with AI tools and 3D software to elevate creative output.
  
  

Qualifications

• 2–3 years of experience in Motion Graphics and Video Editing.
• Proficiency in Adobe After Effects, Premiere Pro, and Photoshop.
• Experience in creating social media ads, typography animations, and product videos.
• Basic knowledge of AI tools for image/video generation (preferred).
• Familiarity with 3D software such as Cinema 4D or Blender (advantage).
• Strong understanding of branding and visual storytelling.

Experience: 4–8 Years

Employment Type: Full-time

1. About the Role
We are looking for a passionate and strategically minded Creative Design Head to lead our in-house
design and creative team. This role requires a visionary leader with strong design sensibilities, the ability to craft compelling brand narratives, and a proven track record of delivering impactful campaigns across digital, social, and e-commerce platforms. You will be responsible for shaping the creative direction of
the brand while mentoring and guiding a team of designers to produce best-in-class work.

2. What You Will Do

• Drive the development and execution of brand identities, e-commerce experiences, and digital first campaigns.
• Translate marketing and branding strategies into innovative and engaging creative solutions.
• Collaborate with cross-functional stakeholders to ensure brand consistency and alignment with
  business objectives.
• Lead creative projects including product launches, lifestyle campaigns, packaging, websites, and advertising.
• Inspire and mentor a team of designers and copywriters to achieve excellence in design quality
  and storytelling.

3. What We’re Looking For

• A creative problem solver and storyteller with strong leadership qualities.
• Hands-on experience in digital, social media, animated media, and e-commerce design.
• Ability to balance creativity with data-driven insights to optimize campaigns.
• Strong communication and presentation skills to influence stakeholders and inspire teams.
• Someone who thrives in a fast-paced environment, managing multiple projects and deadlines
  effectively.

4. Responsibilities

• Develop and execute brand creative across digital, social, and e-commerce platforms.
• Create marketing presentations, sales materials, infographics, and website visuals.
• Lead and manage design teams, providing mentorship and creative direction.
• Maintain high design standards and ensure creative output aligns with brand vision.
• Oversee photo shoots, video shoots, and editing of visual content.
• Adapt creative content into global campaigns and activations for diverse markets.
• Deliver packaging, event signage, advertising, and merchandising layouts.
• Refine creative solutions using data-driven feedback for maximum impact.

5. Qualifications

• Bachelor’s Degree in Fine Arts, Media Arts, Interaction Design, or equivalent.
• 4–8 years of experience in design leadership roles (Art Director, Senior Designer, or equivalent).
• Strong portfolio showcasing branding, digital campaigns, and e-commerce projects.
• Proficiency in Adobe Creative Suite, Figma, and other design tools.
• Exceptional aesthetic sense and understanding of design principles and emerging trends.
• Experience working with e-commerce or consumer brands is a plus.
• Excellent written, verbal, and visual communication skills.

As the Graphic Designer

You will be responsible for creating impactful visual content that supports digital marketing campaigns, social media engagement, and brand communication.

What You’ll Do:

• Design Meta ads, display ads, and social media creatives.
• Work with approved designs to resize and adapt them into multiple formats.
• Ensure designs align with branding and marketing communication guidelines.
• Collaborate with teams, incorporate feedback, and deliver within deadlines.

What We’re Looking For

• Proficiency in Adobe Illustrator and Photoshop.
• Strong grasp of typography, colour theory, composition, and visual hierarchy.
• Basic understanding of branding and marketing communication.
• Ability to adapt designs across platforms and formats.
• Open-mindedness to feedback and a proactive approach to deadlines.

Responsibilities

• Develop creative assets for digital campaigns and social media.
• Maintain consistency in design across multiple formats and platforms.
• Support marketing initiatives with
  visually compelling communication.
• Present ideas and concepts clearly with a strong design rationale.
• Build and maintain a portfolio of relevant design work.

Qualifications

• Experience: 1–2 years in graphic design.
• Mandatory portfolio showcasing relevant design projects.
• Proficiency in Adobe Creative Suite (Illustrator & Photoshop).
• Strong creative and visual communication skills