What began as an ambitious idea has since flourished into a brand that continues to shape the future of India’s consumer tech industry.

Crossbeats, founded in 2015 by brothers Abhinav and Archit Agarwal, began with a dream to revolutionize the consumer tech industry. A shared ambition to blend technology with lifestyle, they embarked on a journey that would take them to unimaginable heights.

Abhinav, with his expertise in growth marketing and business strategy, and Archit, the wizard of product development and operations management, aimed to give the new Indian Youth the perfect smart tech that is premium yet affordable. They recognized a growing demand for mass premium consumer tech that offered both quality and value. What began as a vision soon resonated with tech enthusiasts across India, shaping the market's future.

Since its inception, Crossbeat's only agenda has been to combine cutting-edge technology with sleek design. They were determined to prove that high-performance gadgets could look stylish and deliver exceptional value. And they did just that - it’s called Crossbeats now! 

The First Leap: Wireless Neckbands

2015, Crossbeats introduced its first flagship product, the wireless neckband. While wireless neckbands were gaining popularity, many in the market fell short of offering the perfect balance of premium performance, design, and affordability that consumers were seeking. The sleek design, superior sound, and convenience of wireless technology made the wireless neckbands an instant hit.

However, the real game-changer was the brand’s Direct-to-Consumer (D2C) model. By cutting out traditional retail channels, Crossbeats connected directly with customers and built stronger relationships. This approach allowed them to expand beyond just urban centers and reach consumers in Tier 2 and 3 cities—broadening their audience and establishing a rock-solid organic following. 

Branching Out: Wearables and TWS Earbuds

As Crossbeats gained traction, the brand’s innovative spirit never slowed. They quickly expanded into the growing consumer tech market with smartwatches and TWS earbuds. These products blended advanced technology with sleek design, resonating with India’s growing interest in health tracking and smart tech.

Crossbeats made its mark by offering products that were not only functional but also fashionable, quickly becoming a favorite among tech-savvy youth. Their smartwatches, with AI-powered health monitoring and GPS features, became indispensable companions for people looking to track fitness and stay connected especially during the pandemic. The seamless integration of technology with stylish design solidified Crossbeats as a brand that didn’t just meet the demands of its audience—it anticipated them.

New Frontiers: Dashcams and Audio Tech

In a strategic move to diversify, Crossbeats ventured into the audio and automotive tech markets with dashcams, soundbars, and home theatres. With products series like RoadEye for Dashcams and Blaze for Soundbars and Home Theatres, Crossbeats tapped into the growing demand for vehicle safety and premium audio products. This expansion demonstrated Crossbeats' ability to innovate and adapt to new market opportunities, further solidifying its reputation as a forward-thinking brand.

By expanding into these new categories, Crossbeats showcased its ability to stay ahead of the curve, all while maintaining the same commitment to quality, design, and user experience that had helped it become a household name in wearables and audio devices.

Milestones and Achievements

By 2022, Crossbeats reached a significant milestone, surpassing one million units sold—a testament to the brand's commitment to excellence in a relatively short time. This achievement reflected more than just numbers; it underscored Crossbeats' focus on delivering high-quality products that stood out in the segment, grabbing the title of Bestsellers at Amazon and other e-commerce platforms. 

 The brand's consistent growth was fueled by its emphasis on innovation, attentiveness to customer feedback, and continuous product refinement.

Looking Ahead: The Future of Crossbeats

As the brand continues to grow, Crossbeats is expanding its product portfolio with even more tech innovations, including wearables, audio devices, dashcams, home theatres, etc. Their ongoing focus on quality, customer satisfaction, and cutting-edge technology ensures that they’re well-positioned for future success.

From humble beginnings to a dominant player in India’s tech market, Crossbeats’ journey reflects the power of innovation, adaptability, and a relentless pursuit of quality. The brand’s ability to consistently push the boundaries of what’s possible has made it a leader in India’s consumer tech industry. With plans for further expansion and a bold vision for the future, Crossbeats is set to continue leading the way in India’s rapidly evolving tech space.

The sky’s the limit for Crossbeats, and they’re just getting started.